The approximately 25201084 (2018) vehicular citizenry in Ahmedabad city so it is very necessary to negotiate its movements and infirmity effects like as air and noise pollution & other environment effects, traffic congestion, time loss, and so on. S.G Highway has 44.5 km long stretch of Ahmedabad, an oldest and most substantial stretch which started from Ujala circle. For declamation the traffic congestion, classified volume count survey (by Video Graphic method), travel time and delay survey (by Moving Observer Method), and for speed-flow-density relationship Spot speed study at Ujala circle during Friday has been accomplished and analyzed. From the calculated data, graph of flow v/s density, speed v/s density and speed v/s flow relationship has been prosecute with the R2 value of each relationship. This analysis proved that current traffic situation at Ujala circle is highly congested, which leads to the higher travel time taken by vehicle compare to free flow condition. From all analyzed data, alternate invigorating measures are prospected. Based on those alternative invigorating measures best alternative is choose as well as bring off simulation and validation of Model in the VISSIM software, also design in AutoCAD for better illustration of issue.
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