The purpose of the article is to consider the main content and essence of the concept of social norm and its role in the life of modern society. A person's assimilation of the values and norms of society, social rules and standards of behavior required by society, coordination of their behavior with the institutions of society, subordination of their actions and actions to the highest standards of proper behavior developed by society — an indispensable condition for the formation of a citizen. In addition, the characterization of the obligations of a different person in his activity in norms, as well as the presence of special prosessual norms aimed at protecting the rights, such cases as right-to-law strife and prosecution, lead to the idea of the nature of norms that cause conflicts. The norm represents a model of generality inherent in them, summarizing and schemating a large number of private cases (Act, attitude, event). Because it is the product of scientific understanding of the laws of development of Nature, Society and human nature. In his opinion, the norms are reflection of the society's desire for self-support. Norms exist in various systemic states and manifestations and include law, morality, customs, traditions, and so on. Social norms are compulsory. Powerful socio-economic factors that divide the modern world, which distinguish diametrically different classes, strata and layers within society, ultimately give rise to an infinite number of different types of cultures, ways of life and activities, forms of interaction and relationships of people in modern society.