Ching‐Hsuan Yeh

Feng Chia University

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Yi‐Shun Wang

National Changhua University of Education

Hsin‐Hui Lin

National Taichung University of Science and Technology

Yu-Min Wang

National Chi Nan University

Yi-Wen Liao

University of Stuttgart

Timmy H. Tseng

Fu Jen Catholic University

Shin‐jeng Lin

Le Moyne College

Ching-I Chen

Pingtung Hospital

Ci-Rong Li

Jilin University

Timmy H. Tseng

Fu Jen Catholic University

Yi‐Wen Liao

National Dong Hwa University

Cooperative Institutions

National Changhua University of Education

National Chengchi University

National Cheng Kung University

National Chi Nan University

National Taichung University of Science and Technology

National Tsing Hua University

National Sun Yat-sen University

Fujian Normal University

National Dong Hwa University

National Chung Hsing University

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Investigating the relationships between entrepreneurial education and self-efficacy and performance in the context of internet entrepreneurship

The International Journal of Management Education (2021)

Ching‐Hsuan Yeh Hsin‐Hui Lin Yu-Min Wang Yi‐Shun Wang Chia-Wei Lo

This study was designed to investigate the effects of Internet entrepreneurial self-efficacy on the relationships between entrepreneurial education and entrepreneurial performance in the context of Internet entrepreneurship and to determine entrepreneurial performance using the four dimensions of the Balanced Scorecard. Data from a sample of 160 current entrepreneurs were analyzed using the Partial Least Square Structural Equation approach. Entrepreneurial education was found to influence Internet entrepreneurial self-efficacy positively, and thereby to contribute to the four Internet entrepreneurial performance measures (i.e., financial, customer, internal, and learning and growth). The results of the mediation analyses suggest that Internet entrepreneurial self-efficacy fully mediates the relationship between entrepreneurial education and the four dimensions of Internet entrepreneurial performance. However, no direct effect of entrepreneurial education on the four Internet entrepreneurial performances was found. This study is a pioneering effort to validate the nomological validity of the Internet entrepreneurial self-efficacy scale and to develop the theoretical foundations for Internet entrepreneurship with regard to Internet entrepreneurial self-efficacy. The findings provide several important theoretical and practical implications for Internet entrepreneurship management and education.

Self-Efficacy

Nomological network

10.1016/j.ijme.2021.100565

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Citations (70)

What drives customers' purchase behavior in a click-and-mortar retailing context: a value transfer perspective

Journal of Enterprise Information Management (2020)

Ching‐Hsuan Yeh Hsin‐Hui Lin Yu-Ling Gau Yi‐Shun Wang

Purpose To examine the effectiveness of a multichannel strategy, this study mainly investigates two issues: (1) whether customers' five value perceptions (i.e. product quality, service quality, innovation, price and store image) extend from e-stores to physical stores and (2) whether customers' five value perceptions derived from e-stores/physical stores facilitate purchase intention within and beyond the channel context. Design/methodology/approach This study develops a research model to elaborate on the relationships between the focal constructs and collects 177 useable responses via an online community and personal contacts survey. Partial least squares structural equation modeling (PLS-SEM) methods and mediation analyses are conducted to validate the proposed hypotheses. Findings The results show that the values perceived in e-stores/physical stores generally motivate online/offline purchase intention, respectively. Next, based on Tversky's belief/feature matching process, the five value perceptions correlate with their counterparts across online and offline channels. The results of the mediation analyses suggest that the advantages established in online channels may be contagious to offline channels at the belief level. Specifically, four of the five online value perceptions may have different effects on offline purchase intention: (1) product quality perceived in e-stores directly (negative) and indirectly (positive) results in offline purchase intention, demonstrating cannibalization effects and (2) service quality, innovation and store image perceived in e-stores indirectly and positively contribute to offline purchase intention, indicating synergetic effects. Originality/value The findings of this study provide several important theoretical and practical implications for multichannel and omnichannel retailing strategies.

Cannibalization

Online and offline

Value (mathematics)

Omnichannel

10.1108/jeim-10-2019-0344

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Citations (16)

What drives students’ cyber entrepreneurial intention: The moderating role of disciplinary difference

Thinking Skills and Creativity (2016)

Yi‐Shun Wang Shin-jeng Lin Ching‐Hsuan Yeh Ci-Rong Li Hsien-Ta Li

Conscientiousness

Openness to experience

Agreeableness

Affect

10.1016/j.tsc.2016.08.003

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Citations (51)

Predicting individuals' digital autopreneurship: Does educational intervention matter?

Journal of Business Research (2019)

Ching‐Hsuan Yeh Yi‐Shun Wang Jing‐Wei Hsu Shin‐jeng Lin

Openness to experience

Agreeableness

Goal theory

10.1016/j.jbusres.2019.08.020

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Citations (32)

Development and validation of an internet unethical behavior scale

Library & Information Science Research (2022)

Guan-Yu Lin Timmy H. Tseng Ching‐Hsuan Yeh Yu-Min Wang Yuyin Wang

Internet unethical behavior (IUEB) is known to negatively affect the wellbeing of individuals and society and thus should be actively prevented. To develop relevant and effective prevention measures, a valid and reliable scale to identify IUEB is urgently needed. This study developed an adequately comprehensive and valid scale to assess IUEB in the general population. Prior studies and feedback from focus groups and experts were referenced to create the initial draft of this scale, which was used to collect data from a heterogeneous sample of 308 typical individuals. The findings revealed IUEB measured using 27 indices to be a reflective-reflective, second-order construct comprising the four underlying dimensions of online piracy, online hostility, online privacy and security breach, and online sexual harassment. The results of this study can provide librarians, educators, researchers, and policymakers with several important theoretical and practical implications for how to reduce IUEB.

Harassment

Sample (material)

Hostility

Affect

10.1016/j.lisr.2022.101153

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Citations (3)

A conceptual model for assessing blog-based learning system success in the context of business education

The International Journal of Management Education (2016)

Yi‐Shun Wang Ci-Rong Li Ching‐Hsuan Yeh Shin-Tzu Cheng Chei‐Chang Chiou

Conceptual model

Information Quality

10.1016/j.ijme.2016.09.002

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Citations (28)

Investigation on perceived country image of imported food

Food Quality and Preference (2010)

Ching‐Hsuan Yeh Ching-I Chen Peter J. Sher

Country of origin

Sample (material)

Similarity (geometry)

Consumption

Food Products

10.1016/j.foodqual.2010.05.005

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Citations (45)

Ethical Self-Efficacy for Online Piracy Measure

PsycTESTS Dataset (2013)

Yi‐Shun Wang Ching‐Hsuan Yeh Yi-Wen Liao

10.1037/t28805-000

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Citations (0)

Measuring mobile learning readiness: scale development and validation

Internet Research (2016)

Hsin‐Hui Lin Shin‐jeng Lin Ching‐Hsuan Yeh Yi‐Shun Wang

Purpose – Based on the literature on technology readiness, online learning readiness, and mobile computer anxiety, the purpose of this paper is to develop and validate a mobile learning readiness (MLR) scale which can be used to assess individuals’ readiness to embrace m-learning systems. Design/methodology/approach – Based on previous literature, this study conceptualizes the construct of MLR and generates an initial 55-item MLR scale. A total of 319 responses are collected from a three-month internet-based survey. Based on the sample data, this study provides an empirical validation of the MLR construct and its underlying dimensionality, and develops a generic MLR scale with desirable psychometric properties, including reliability, content validity, criterion-related validity, convergent validity, discriminant validity, and nomological validity. Findings – This study develops and validates a 19-item MLR scale with three dimensions (i.e. m-learning self-efficacy, optimism, and self-directed learning). A tentative norm of the MLR scale is presented, and the scale’s theoretical and practical applications are also discussed. Originality/value – This study is a pioneering effort to develop and validate a MLR scale. The results of this study are helpful to researchers in building m-learning theories and to educators in assessing and promoting individuals’ acceptance of m-learning systems.

Nomological network

Discriminant validity

Convergent validity

Criterion validity

10.1108/intr-10-2014-0241

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Citations (88)

What drives customers’ post-purchase price search intention in the context of online price matching guarantees

Journal of Retailing and Consumer Services (2019)

Hsin‐Hui Lin Timmy H. Tseng Ching‐Hsuan Yeh Yi-Wen Liao Yi‐Shun Wang

Using a research model based on customer value theory, this study investigates the determinants of customer post-purchase price comparison searches in the context of online price-matching guarantees (PMG). Data collected from 222 eligible respondents are tested against the proposed research model using partial least squares structural equation modeling (PLS-SEM). The results indicate two PMG characteristics, refund length and refund scope, influence utilitarian benefit (i.e., refund depth) and hedonic benefit (i.e., playfulness). These two benefits subsequently contribute to customer perceived value, which leads to price search intentions. This study pioneers the exploration of online PMGs and the determinants of customer post-purchase price search intentions. Several important theoretical and practical implications can be drawn from the findings to guide online retailers' PMG strategies.

Value (mathematics)

Scope (computer science)

10.1016/j.jretconser.2019.102015

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Citations (21)