Telecom companies offer a variety of services and products to stay relevant in the competing market. However, with the vast bouquet of products/services, it becomes difficult for the customer to choose the best-fit product. The current research analyzed two recommendation frameworks i.e., An Adaptive Cognizance (AC) distance based algorithms (i.e. Cosine, Euclidean and Manhattan) and Bayesian Network (BN). Various experiments were carried out to evaluate the performance of AC and BN by comparing them with the existing recommendation system by the Telecom service provider (ES). Both AC and BN could uplift the revenue and conversion in the short term by more than 15%. Interestingly, top 10 impacting recharge products were found to be low cost and, with less validity, promising the rise in long-term revenue owing to increased daily-engagement with the customers by providing next best offers to the telecom prepaid customer.
This research was conducted in Jaipur (Rajasthan) and explores the reasons behind the preferred place for consumers to purchase fresh consumables. Participants indicated that their decision to purchase fresh consumables from either a modern retail outlet or the traditional market was influenced by seven themes. The themes identified were the perceptions of freshness, good relationships with retailers, good quality consumables, competitive price, convenience, varieties of products to choose from and retail outlets that have a good and pleasant environment for shoppers. Despite the increased number of supermarkets and hypermarkets, not only are the traditional retail outlets able to coexist with modern retail formats, but they remain the preferred place to buy fresh consumables.
This research was conducted in Three Districts of South Rajasthan (Udaipur, Chittorgarh and Pali) and explores the reasons behind the preference of purchasing Private label brands (PLBs) from an organized retail chain store by consumers. Participants indicated that their decision to purchase Private label brands (PLBs) from any modern retail outlet was influenced by certain themes. Namely relationship with retailer’s staff, the quality of consumables on offer, competitive price, convenience also appealing and pleasant environment for shoppers. Fraser Alison (2009) found out that the store image is positively associated with attitudes towards private labels but differs by retail chain & private label type. Despite the proliferation of supermarket and hypermarket chains, only a handful of these are preferred while buying Private label brands (PLBs). Baidaray (2011) discussed that for a retailer, Private labels provide profit maximization & customer loyalty. Primary data was collected through survey method and appropriate statistical tools were employed to interpret and analyze the data.
According the United Nations and the European Commission, Corporate Social Responsibility leads to' triple bottom line'-profits, Planet and People. This article tries to focus on the difference between CSR and CRM and to understand how companies use the concept of CRM as a marketing strategy. A Number of Corporations are incorporating CSR as the prime policy of their business. AS CSR identifies the core area of operating business while simultaneously implementing some socially relevant policies and principles that achieve these triple bottom benefits. In India many companies have been successfully practising CSR activities for decades and helping towards issues like child labour, child education, energy efficiency, water pollution, Women empowerment.etc. This article is written on the secondary data basis.
A business company especially into telecom operation, suffers from high acquisition cost on new customer rather retaining the in-house customers. As a consequence larger business groups are now spending on retaining those customer who are at the verge of moving out of the service. Even retention activity also accounts for larger portion of the expenditure. In response to these issue, this paper oriented towards finding the ways and means to deriving higher accuracy model along with precision and recall measure of actual inactivity individuals with help of derived KPI's (feature engineering). Various Churn model techniques have been evolved in recent past for the above requirements. The focus of this paper is to manifesting new techniques on feature deriving to unearth hidden pattern on customer behavior, which in-turn helps to determine the Inactive/Churn customer at the higher precision rate.
This research was conducted in Jaipur (Rajasthan) and explores the reasons behind the preferred place for consumers to purchase fresh consumables. Participants indicated that their decision to purchase fresh consumables from either a modern retail outlet or the traditional market was influenced by seven themes. The themes identified were the perceptions of freshness, good relationships with retailers, good quality consumables, competitive price, convenience, varieties of products to choose from and retail outlets that have a good and pleasant environment for shoppers. Despite the increased number of supermarkets and hypermarkets, not only are the traditional retail outlets able to coexist with modern retail formats, but they remain the preferred place to buy fresh consumables.
Corporate Social Responsibility (CSR) requires organizations to consider the inherent interests of all stakeholders - inclusive of investors, consumers, employees, the community and last but not the least the environment in order to discharge their commercial activities. The implicit idea being the assumption that both sports and corporate influence the social trends from a series of multiple angles. This novel viewpoint inadvertently leads to an examination of the overlaps between the social responsibilities of the sport and corporate worlds. The present conceptual paper explores the role that sport can play as a vehicle for deploying CSR. It is an attempt to explain and explore the social responsibilities existent in sport as well as those found in the corporate world. An overarching opportunity is present at the intersection of these mutual responsibilities in the combination of the financial leverage available to corporations and the distributive/symbolism displayed in sport. The authors point that sport offers a bridge across social and economic gaps, a stimulus to encourage corporate to share a little of their prosperity by providing the youth with a viable but little explored theme of sport as a means to develop their personal skills and simultaneously improve the future prospects in terms of employability.
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