Based on the findings of trigger events research, prospect theory and emotional attachment theory, this article identifies three attributes of consumers' perception of brand acquisition (i.e. the type of acquisition, perceived fit and separation emotion) and applies an experiment to examine their effects on the brand acquisition. The result suggests that all of the three attributes impact the brand equity significantly and the brand equity declined when the participants perceived the brand acquisition. Specifically, the focal brand equity is significantly different in two common types of brand acquisition, and it's impacted by perceived fit positively while it's impacted by separation emotion negatively. Managers are advised to consider the impact of the brand acquisition per se on the consumers' perception to avoid the loss of brand equity in the beginning of the brand acquisition and lay the root for the long-term benefit.
The call admission control schemes have effect on QoS of calls and channel utilization in wireless cellular networks. In this article, we use Markov process to derive the analytical model of system performances (e.g. call's handoff dropping probability, concurrent dropping probability, blocking probability and channel utilization) considering that the bandwidth requirement of a call is time varying. Then, by the results of numerical example, it is analyzed that how the system performances change with system load, the users' mobility and call's holding time.
The purpose of this paper is to introduce a dual-mode of trade-consumer show, which is a new mode that was applied in Guangzhou & Taiwan Products Expo广州台湾产品博览会 (GTPE). The paper puts forward the definition and illustrates features of this dual-mode, and analyzes the merits, risks as well as countermeasures through the case of GTPE. Study findings indicate the dual-mode of trade-consumer show may trigger the innovations in exhibition theme planning.
A wireless network is the main means by which users freely get their different service.Call admission control is critical to guarantee the services QoS and utility of wireless channel.In this paper,the performance of QoSbased call admission control scheme is evaluated using a multiple dimension Markov process model under the condition that the bandwidth requirement of a call is timevarying in wireless networks.Then,by the results of numerical example,two schemes including no CAC,reservation based CAC are compared according to three performance measures (call blocking probability,call dropping probability and channel utilization).
In the era of e-commerce, online reviews have become an important factor affecting consumers' shopping decisions. With the development of information technology, emerging forms of online comments such as pictures and videos have become popular on major e-commerce platforms, and potential consumers will naturally choose to browse various forms of online comments as the basis for purchase decisions before online shopping. This paper introduces the new concept of "multimodal online review", and based on the stimulus-body-response (S-O-R) theory, obtains a diagnostic model, and constructs a research model on the effect of multi-modal online review information quality on consumers' purchase intention from the perspective of information quality. Then, this paper uses literature analysis, questionnaire survey and empirical research to explore the evaluation indicators of the information quality of multimodal online reviews, and reveals the influence mechanism of the information quality of multimodal online reviews on consumers' purchase intention. The results show that perception diagnosability plays an intermediary effect in the relationship between the information quality of multimodal online reviews and consumers' purchase intention, that is, the information quality of multimodal online reviews can promote consumers' purchase intention through perception diagnosability. This study broadens the research boundary of the influence of online reviews, and expands the application scope of S-O-R theory and acquisition diagnostic model. At the same time, the research results can also provide reference suggestions for online retailers-commerce platforms, etc., which has certain practical value.
E-commerce transactions in the present market play an increasingly large proportion, and apparel consumption in the e-era has great business opportunities, to make in-depth study of apparel network marketing is necessary. Compared to the traditional marketing model, apparel network marketing has an advantage in the operating cost, convenience, interactivity, etc., but there are many deficiencies: Virtual technical problems, after sales inconvenience and user information security weaknesses. Enterprises must make innovation in product development and virtual technology, improve the quality of network services and combine traditional marketing with network marketing, in order to ultimately achieve the desired effect of network marketing. So the enterprise wireless internet technology will provide the opportunity for the business of future.
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