Weng Marc Lim

Swinburne University of Technology

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Satish Kumar

Indian Institute of Management Ahmedabad

Ding Hooi Ting

Universiti Teknologi Petronas

Tareq Rasul

Gulf University for Science & Technology

Nitesh Pandey

Amrita Vishwa Vidyapeetham

Naveen Donthu

Georgia State University

Pei‐Lee Teh

Monash University Malaysia

Carmen Bowman

Brighton Hospital

Kalpana Ramnarayanan

Duke-NUS Medical School

Hui Sun Leong

AstraZeneca (United Kingdom)

André L. Vettore

Universidade Federal de São Paulo

Cooperative Institutions

John Wiley & Sons (United States)

Swinburne University of Technology Sarawak Campus

Swinburne University of Technology

Sunway University

Monash University Malaysia

Monash University

Hudson Institute

Duke-NUS Medical School

Malaviya National Institute of Technology Jaipur

National University of Singapore

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Consumer Acceptance and Continuance of Online Group Buying

Journal of Computer Information Systems (2014)

Weng Marc Lim Ding Hooi Ting

The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through a mall-intercept systematic sampling distribution of questionnaires. The results indicate that perceived usefulness, perceived ease of use and perceived risk all have a significant relationship with consumer attitudes, which subsequently has a significant effect on intention to use online group buying sites. While entertainment gratification was found to be insignificant, we reveal some possible reasons for this finding. The implications of the findings and future research directions are also discussed.

Gratification

Continuance

Technology Acceptance Model

Risk Perception

Group buying

10.1080/08874417.2014.11645707

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Citations (78)

Pay with a smile? Modelling the continuance use intention of facial recognition payment

Internet Research (2024)

Xin‐Jean Lim Jun‐Hwa Cheah Jennifer Yee‐Shan Chang Weng Marc Lim Alastair M. Morrison

Purpose This study synthesises the self-determination theory (SDT), expectation-confirmation model (ECM), and protection motivation theory (PMT) to formulate an integrated theoretical framework that elucidates the process of shaping the intention to continue using facial recognition payment (FRP) under the conditional impact of perceived technology security. Design/methodology/approach Data from 667 Beijing Winter Olympics visitors with FRP experience were collected through an online survey and analysed using variance based-structural equation modelling (VB-SEM). Findings This study reveals that the intention to continue using FRP evolves through three key stages. Initially, in the expectation stage, the multidimensional concept of artificial autonomy (sensing, thought, and action), which is underpinned by self-determination, is pivotal, strongly influencing perceptions of service enhancement and fostering trust in FRP. Subsequently, the confirmation stage underscores the importance of perceived service enhancement and trust as vital drivers in maintaining FRP usage, while also contributing to subjective well-being. Crucially, perceived technology security emerges as a key moderating factor, enhancing positive perceptions and intentions towards FRP, thus influencing its sustained adoption. Originality/value This study stands out by revealing the nuanced interplay between artificial autonomy and user perceptions, particularly concerning service enhancement, technology security, and trust, as they influence well-being and the continued adoption of FRP. Robustly grounded in the integrated theoretical framework of SDT, ECM, and PMT, the study’s findings are critical for comprehending the core elements and specific drivers that promote sustained FRP use, especially as we consider its potential widespread implementation. Therefore, this study not only advances theoretical understanding but also offers practical guidance for optimising FRP deployment strategies in a rapidly evolving technological landscape.

Technology Acceptance Model

Continuance

10.1108/intr-01-2023-0057

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Citations (4)

What Is Qualitative Research? An Overview and Guidelines

Australasian Marketing Journal (AMJ) (2024)

Weng Marc Lim

This guide explains the focus, rigor, and relevance of qualitative research, highlighting its role in dissecting complex social phenomena and providing in-depth, human-centered insights. The guide also examines the rationale for employing qualitative methods, underscoring their critical importance. An exploration of the methodology’s strengths, such as its ability to offer contextual depth and holistic perspectives, is juxtaposed against challenges like constrained generalizability and potential researcher bias, accompanied by practical mitigation strategies. Covering a spectrum of qualitative approaches, including grounded theory, phenomenology, ethnography, action research, and general inquiry, the guide sheds light on diverse data collection and analysis techniques. Noteworthily, the guide underscores the crucial aspect of trustworthiness in qualitative research, detailing methods to establish credibility, dependability, confirmability, and transferability. The integration of technologies like recording and transcribing tools with data analysis software and the growing influence of artificial intelligence, machine learning, and deep learning are also explored. Concluding with a discussion on ethical considerations, from participant recruitment to data stewardship, this guide serves as an essential resource that offers insightful, actionable guidance for conducting effective and impactful qualitative research.

10.1177/14413582241264619

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Citations (41)

Toward an agency and reactance theory of crowding: Insights from COVID‐19 and the tourism industry

Journal of Consumer Behaviour (2021)

Weng Marc Lim

In the midst of the coronavirus pandemic, this article endeavors to offer expeditious insights into the impact of the global humanitarian crisis on the tourism industry from a consumer behavior perspective. To do so, this article employs the theory of crowding as an overarching theoretical lens, the coronavirus disease 2019 (COVID-19) as a context to represent a global humanitarian crisis, and the rapid review approach as a method to source maiden evidence. In doing so, this article sheds light on instances of undercrowding (undertourism) and overcrowding (overtourism) in tourism as a result of COVID-19, with interpretations enriched by agency theory and reactance theory-thereby resulting in the emergence of a new theory called

Overcrowding

Crowding

Pandemic

Reactance

10.1002/cb.1948

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Citations (55)

Necessity entrepreneurship: A journey from unemployment to self‐employment

Global Business and Organizational Excellence (2024)

Weng Marc Lim Sanchita Bansal Satish Kumar Shifali Singh Priya Nangia

Abstract This study provides a comprehensive examination of necessity entrepreneurship, a concept distinct from its counterpart, opportunity entrepreneurship. Necessity entrepreneurship emerges from the compelling need to address economic hardship or unemployment, contrasting with opportunity entrepreneurship, which is driven by the pursuit of new market opportunities. The backdrop of this study is anchored in the escalating unemployment crisis and its implications for sustainable economic growth and the attainment of sustainable development goals. Through an integrative review combining bibliometric–content analysis of 96 publications, following the PRISMA protocol, and a detailed case analysis of 10 globally recognized entrepreneurs who embarked on their ventures driven by necessity, this study unravels the critical factors fueling the rise of necessity entrepreneurship. The findings delineate the relationship between necessity and opportunity entrepreneurship, highlighting how an entrepreneurial orientation can serve as a pivotal link. This orientation not only mitigates the adverse effects of unemployment but also propels the economy toward sustainable growth, thereby contributing significantly to the sustainable development goals. The insights derived from this study traverse multiple domains including entrepreneurial orientation, socio‐economic factors, as well as innovation and digitalization, offering a granular perspective on business policy, entrepreneurial ecosystems, the disparate impacts on developed versus developing nations, and the role of innovation in dynamic entrepreneurship. Through a conceptual framework, this study elucidates how entrepreneurial orientation can effectively bridge the gap between the unemployment crisis and sustainable economic growth. Therefore, this study not only enriches the academic discourse on necessity entrepreneurship but also provides pragmatic insights for entrepreneurs, policymakers, and scholars, emphasizing the crucial role of entrepreneurship in navigating economic and social challenges.

Self-Employment

10.1002/joe.22256

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Citations (5)

Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking

Journal of Financial Services Marketing (2023)

Hui Shan Lom Thoo Ai Chin Weng Marc Lim Kian Yeik Koay

Advertising research

Value (mathematics)

Advertising campaign

10.1057/s41264-023-00263-3

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Citations (2)

Men's motivation to go to the gymnasium: a study of intrinsic and extrinsic motivation

International Journal of Sport Management and Marketing (2013)

Weng Marc Lim Ding Hooi Ting Kimberley Ying Ying Loh Wan Theng Loo Sohail Shaikh

Gymnasiums provide an opportunity for individuals to work on physical activities that are beneficial to health and fitness. However, research has found that men are lagging behind women in the use of health and fitness facilities. Statistics have shown that a large majority of gymnasium patrons are females and that the engagement of men in healthy physical activities has been on a decline. Accordingly, there is a need for solutions to encourage the participation of men in healthy physical activities, particularly in the gymnasium. Hence, the purpose of this paper is to understand what motivates men to workout at the gymnasium. Quantitative data analyses are employed using data collected from a systematically selected sample of 360 male gymnasium-goers at gymnasium centres in Malaysia via self-administered questionnaires. The study suggests that men’s motivation can be categorised into two categories: intrinsic motivation and extrinsic motivation. Collectively, ideal body image, need for socialisation, self-identity, peer influences, physical attraction, and media are found to have significant effects in motivating men to go to the gymnasium. Implications of the research findings, recommendations, limitations and future research directions are presented.

Goal theory

Cognitive evaluation theory

Employee Motivation

10.1504/ijsmm.2013.055205

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Citations (3)

Fostering conative loyalty in tourism and hospitality loyalty programs: an eye-tracking experiment of reward timing, fairness perception, and visual attention

Tourism Recreation Research (2024)

Wagner Júnior Ladeira Weng Marc Lim Fernando de Oliveira Santini Tareq Rasul John Rice

This study investigates the impact of reward timing (immediate versus delayed rewards) on conative loyalty (deliberate, intention-based commitment to repeatedly choose a specific brand, even in the face of competing alternatives) within tourism and hospitality loyalty programs. Employing eye-tracking technology, we examine how different levels of fairness perception and visual attention influence conative loyalty, contingent on reward timing. Our experiment utilizes simulated loyalty program advertisements from travel agencies and restaurants to assess these dynamics. Findings reveal that immediate rewards significantly enhance conative loyalty compared to delayed rewards, especially when coupled with heightened fairness perceptions and visual attention. The elasticity of conative loyalty escalates with heightened perceived fairness and increased visual attention – a trend more pronounced with immediate rewards. Therefore, the study underscores the critical influence of immediate gratification in loyalty programs, illustrating that timely rewards can be a decisive factor in solidifying conative loyalty and ensuring customer retention in the competitive tourism and hospitality sector.

Loyalty program

Hospitality

10.1080/02508281.2024.2369487

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Citations (3)

Publish and prosper: Mindfully embracing the middle ground

Annals of Tourism Research (2024)

Weng Marc Lim

Publication

10.1016/j.annals.2024.103885

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Citations (1)