Joaquín Aldás Manzano

Instituto Valenciano de Competitividad Empresarial

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José Enrique Bigné Alcañiz

Universitat de València

Carla Ruíz Mafé

Universitat de València

Natalia Vila López

Universidad Nacional del Sur

Inés Küster Boluda

Universitat de València

Rafael Currás Pérez

Universitat de València

José Martí Parreño

Valencian International University

Silvia Sanz Blas

Universitat de València

Nuria Recuero Virto

Universidad Complutense de Madrid

Jesús García de Madariaga

Universidad Complutense de Madrid

Marcelo Royo Vela

Universitat de València

Cooperative Institutions

Universitat de València

Instituto Valenciano de Investigaciones Económicas

Universidad Complutense de Madrid

Universidad Europea de Madrid

Universidad Europea

Universidad de León

Parc Científic de la Universitat de València

Instituto de Ciencia de Materiales de Sevilla

Valencian International University

University of Surrey

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Key drivers of internet banking services use

Online Information Review (2009)

Joaquín Aldás Manzano Carlos Lassala Navarré Carla Ruíz Mafé Silvia Sanz Blas

Purpose The purpose of this paper is to analyse the determinants of internet banking use, paying special attention to the role of product involvement, perceived risk and trust. Design/methodology/approach The impact of trust, perceived risks, product involvement and TAM beliefs (ease of use and usefulness) on internet banking adoption is tested through structural equation modelling techniques. The sample consists of 511 Spanish internet banking services users and the data are collected through an internet survey. Risk is measured as a formative construct. Findings Data analysis shows that TAM beliefs and perceived risks (security, privacy, performance and social) have a direct influence on e‐banking adoption. Trust appears as a key variable that reduces perceived risk. Involvement plays an important role in increasing perceived ease of use. Practical implications This research provides banks with knowledge of what aspects to highlight in their communications strategies to increase their internet banking services adoption rates. The research findings show managers that web contents and design are key tools to increase internet banking services adoption. Practical recommendations to increase web usefulness and trust, and guidelines to reduce perceived risk dimensions are also provided. Originality/value Despite the importance of trust issues and risk perceptions for internet banking adoption, only limited work has been done to identify trust and risk dimensions in an online banking context. We have evaluated the impact of each risk dimension instead of treating risk as a whole. Furthermore, risk has been measured as a formative construct because there is no reason to expect that risk dimensions in online financial services are correlated.

Risk Perception

Technology Acceptance Model

10.1108/14684520910985675

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Citations (110)

Análisis de las expectativas, importancia y percepción del estudiante desde una perspectiva abajo-arriba para la evaluación de un posgrado internacional

Luïsa Andreu Solsona A. Cervera Joaquín Aldás Manzano

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El papel de la responsabilidad social en el nuevo marketing

Joaquín Aldás Manzano José Enrique Bigné Alcañiz Rafael Currás Pérez

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Individual Performance in Turbulent Environments: The Role of Organizational Learning Capability and Employee Flexibility

Human Resource Management (2015)

Joaquín Camps Víctor Oltra Joaquín Aldás Manzano Guillermo Buenaventura Vera Federico Torres‐Carballo

Organizational learning capability ( OLC ) and employee flexibility help firms navigate the challenges faced by organizations operating in turbulent environments. OLC includes dimensions such as experimentation, risk taking, openness, dialogue, and participative decision making. Employee flexibility is considered a crucial tool for strategic human resource management in tackling environmental turbulence. Accordingly, we pose the following research question: how, and to what extent, is individual performance enhanced by OLC and employee flexibility in turbulent environments? The major impact that environmental turbulence has on change and flexibility requirements suggests that employee flexibility plays an important role in the impact OLC has on individual performance. However, we found no prior studies that explicitly analyzed this mediating function of employee flexibility. In this study, we tested three hypotheses that link OLC and individual performance, OLC and employee flexibility, and employee flexibility and individual performance. We applied a structural equation methodology, using partial least squares path modeling, to a sample of 174 academics at a Latin American university (a highly turbulent context). Our results show employee flexibility fully mediates the relation between OLC and individual performance given the presence of environmental turbulence. © 2015 Wiley Periodicals, Inc.

Openness to experience

10.1002/hrm.21741

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Key factors of teenagers' mobile advertising acceptance

Industrial Management & Data Systems (2013)

José Martí Parreño Silvia Sanz Blas Carla Ruíz Mafé Joaquín Aldás Manzano

Purpose The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance. Design/methodology/approach A proposed model of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling. Findings Findings show that entertainment, irritation and usefulness are key drivers of teenagers' attitude toward mobile advertising. Moreover, perceived usefulness reduces irritation. The authors' model also suggests that improving teenagers' attitude toward mobile advertisements is a key factor for teenagers' mobile advertising acceptance. Practical implications This research offers practical implications for marketing managers interested in targeting mobile advertising campaigns to teenagers. Marketers should take care of the number and frequency of messages being sent in order to avoid teenagers being irritated by their advertising attempts. Marketers can improve attitude through message personalization, content relevance and enriching the sales messages with entertainment features. Originality/value While consumer‐driven factors such as perceived control or trust have deserved a lot of attention, little research has focused on the role of emotions on attitude and behaviour towards mobile advertising. This paper combines the influence of cognitive and affective message‐driven factors on teenagers' attitude and behaviour towards mobile advertising.

Value (mathematics)

Relevance

10.1108/02635571311324179

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Citations (118)

Rankings ISSUE 2013: Indicadores sintéticos de las universidades españolas

Francisco Pérez García Antonio Villar Notario José Manuel Pastor Monsálvez Joaquín Aldás Manzano Abel Fernández

Los rankings ordenan a las universidades condensando en un indicador informacion heterogenea acerca de sus caracteristicas y resultados. Los rankings simplifican la complejidad pero ocultan rasgos diferenciales de las universidades que pueden ser relevantes. La simplificacion excesiva es peligrosa y, siempre que sea posible, un sistema de rankings debe ofrecer informacion diferenciada acerca de las principales misiones que las universidades cumplen ‐la docencia, la investigacion y la innovacion y desarrollo tecnologico-, permitiendo comparar los logros de cada institucion en cada dimension. La construccion de un ranking implica cierta dosis de subjetividad, al seleccionar variables, construir indicadores y ponderarlos. Para acotar los efectos de la subjetividad es importante explicar en detalle la metodologia utilizada y permitir al usuario que exprese sus preferencias por la docencia, la investigacion o la transferencia, construyendo un ranking personalizado. Este trabajo presenta la metodologia y algunos de los resultados del proyecto U-Ranking, consistente en la construccion de un conjunto de Indicadores Sinteticos del Sistema Universitario Espanol. La metodologia utilizada tiene presentes las recomendaciones de la literatura especializada y los expertos en elaboracion de indicadores.

10.12842/rankings_issue_2013

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Antecedents and consequences of brand tribes in sports organizations:the role of brand personality dimensions

Review of Business Management (2023)

Carlos Nagore Joaquín Aldás Manzano Rafael Currás Pérez

Purpose -This study examines how the brand personality dimensions of a sports brand organization influence brand tribalism, and the subsequent effects of tribalism on three consumer behavioral responses: loyalty, WOM, and recruitment.Theoretical framework -We base our conceptualization of sports brand personality on Tsiotsou's (2012) model of brand personality, with five dimensions: competitiveness, prestige, morality, authenticity, and credibility.The study also uses Taute and Sierra's (2014) model of brand tribalism, with four dimensions: lineage, social structure, sense of community, and defense of the tribe.Design/methodology/approach -We present a theoretical model estimated using data from a sample of 1,662 soccer fans of Spanish LaLiga clubs.The model is estimated using the PLS algorithm.Findings -We show that brand morality, prestige, and competitiveness have a positive influence on brand tribalism, while brand credibility and authenticity have a negative or non-significant influence on tribalism.Our results also support the notion that sports brand tribalism encourages fans to be more loyal and to engage in more positive WOM and recruitment behaviors.Practical & social implications of research -Managers should focus on improving the perceived morality (sustainable and socially responsible behaviors), prestige, and competitiveness of the sports brand.Originality/value -We show which dimensions of a sports brand personality influence brand tribalism, and its subsequent behavioral effects.

10.7819/rbgn.v25i3.4229

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Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials

Sex Roles (2007)

Marcelo Royo Vela Joaquín Aldás Manzano Inés Küster Boluda Natalia Vila López

Association (psychology)

10.1007/s11199-007-9341-y

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Citations (58)

Sustainability information overload: Its effect on customers’ greenwashing perceptions, perceived value, and behavioral intentions

Journal of Hospitality and Tourism Management (2025)

Xavier Font Luisa Andreu Anna S. Mattila Joaquín Aldás Manzano

Information Overload

Greenwashing

Value (mathematics)

10.1016/j.jhtm.2025.01.013

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Mobile Commerce Adoption in Spain

IGI Global eBooks (2009)

Joaquín Aldás Manzano Carla Ruíz Mafé Silvia Sanz Blas

The chapter aims to present an in-depth study of the factors influencing mobile commerce adoption. The authors analyze the influence of Mobile use experience, ICT ownership, Mobile affinity and Mobile Commerce compatibility in the m-commerce adoption decision. After identifying the key drivers of Mobile shopping adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 470 Mobile users show that Mobile affinity, ICT ownership, and m-shopping compatibility are positive key drivers of M-shopping adoption. Mobile use experience has no significant influence on m-shopping adoption. This chapter will give managers and students insight into the Mobile Commerce industry and the different factors that influence m-commerce adoption. In addition, these factors can be applied to the specific context of the Spanish market.

Mobile commerce

Mobile business development

10.4018/978-1-60566-156-8.ch026

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Citations (4)