Semiconductor industry plays a critical role for the global economy. Semiconductor industry provides various necessary technologies such as IoT, AI, modern fabrication technologies and so on to various industries including automotive industry, electronic and communication industry, healthcare industry, construction and building industry, space industry, and so on. However, semiconductor supply chain experiences various supply chain related risks and challenges because of its procedural complexities, global supply chain integrations, government policy and regulations, competitiveness, technological complexities, and so on. Not many studies available which investigated the risk, resilience, and complexities regarding green supply chain adoption by semiconductor industry. In this context, the objective of this study is to examine the risks, resilience, and complexities for managing the green supply chain adoption for higher sustainability in the semiconductor industry. Utilizing the TOE framework (Technology-Organization-Environment) and DCV (Dynamic Capability View), we developed a research model to achieve this purpose. Subsequently, this model was validated through structural equation modelling, involving 356 respondents affiliated with the semiconductor industry. This study highlights that technological risk aspects comprising of technological turbulence and risk, compatibility and complexity, organizational dynamic capabilities, and resilience along with appropriate policy and regulations could help successful adoption of green supply chain management in the semiconductor industry.
The rural market in India today remains largely an untapped market but this is set to change as in the coming times the winning companies would be differentiated from the losing companies on the basis of their success stories on the rural turf as is evident from the saturation levels being witnessed in the urban market, a phenomenon which derives its genesis from the west versus east marketing philosophy. Further it is to be highlighted that such strategies which have worked in the urban context wont find many takers in the rural context because what they need is customized solutions for their unique requirements (say shampoo sachets). So those companies who would go the extra mile vis-a-vis offering differentiated products would be lapped up the rural customers who are the face of the new consumption theory of India, which is set to happen in due course of time. This paper tries to come up with a model to present an alternative approach towards harnessing the potential of the rural market in such a way that it becomes a win-win situation for all the stakeholders involved.
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The aim of the paper is to develop and validate customer experiences co-creation model in banking SSTs. Primary data collection was done through the field survey method using a self-administered questionnaire. The study is descriptive in nature. Structural equation modelling is used to analyse the data collected through the questionnaires. The study result reflects that customer propensity towards SSTs leads to co-creation of experiences which are responsible for satisfaction of customers with technological products. The present research is performed in the context of banking SSTs and cross sectional in nature which could be further replicated in other SSTs adoption context. The finding of the study would motivate manager to work on newer ways to intensify customer experiences through SST adoption in value cocreation process. The study is the first of its kind to examine SST adoption model that integrates customer experiences. Further study should undertake the quality of customer experiences as a tool for customer retention.
This research investigates how the uncertainty caused by the COVID-19 pandemic has affected digital banking usage in India. The study is made by utilizing a panel of data consisting of 108 firm-month observations during covid period from 2020 to 2022, with data mainly collected to analyze the impact of COVID-19 uncertainty. Most of the determinants were collected from the RBI data website. The main emphasis of this study is on the utilization of digital banking services in the context of the pandemic, and the research assesses the factors that have influenced this trend, including the number of physical bank branches, the utilization of debit and credit cards at automated teller machines (ATMs) and points of sale (PoS), as well as the level of economic policy uncertainty (EPU). The analysis was conducted using panel regression analysis, a suitable method for handling the error components in the model that are either fixed or random. The findings indicate that the uncertainty caused by the pandemic has had a negative impact on the use of digital banking services. Additionally, the study highlights that the usage of debit and credit cards at PoS has significantly contributed to promoting the progress of digital banking services during the pandemic. Overall, this study provides valuable insights into how digital banking services have evolved during a period of significant uncertainty and disruption.
Existing research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being a value. Process has been largely studied from the viewpoint of value creating framework between firm and customer. Value co-creation is divided into three phases i.e., pre, during and post value co-creation phase to make an elaborated inquiry of process aspect. Interaction implicit in co-creation is deemed to be the source of value for customers. The result provides fresh perspective on process dimension along with its significance as a value proposition for both firm and customer.
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