Harry Soesanto

Diponegoro University

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Syuhada Sufian

Diponegoro University

I Made Sukresna

Diponegoro University

Mahfudz Mahfudz

Diponegoro University

Mudiantono Mudiantono

School of Business and Management

Suryono Budi Santosa

Diponegoro University

Yohanes Sugiarto

Universitas Surakarta

Sutopo Sutopo

Diponegoro University

Meirina Indah Permatasari

Diponegoro University

Naili Farida

Diponegoro University

Muhammad Haidar Hanif

Cooperative Institutions

Diponegoro University

IPB University

Universitas Patria Artha

Muhammadiyah University of Yogyakarta

Jenderal Soedirman University

University of Brawijaya

School of Business and Management

National Research and Innovation Agency

Universitas 17 Agustus 1945 Semarang

Universitas Islam Negeri Raden Intan Lampung

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Optimizing Information Accessibility and Ease of Mortgage Application: Its Impact on Simple Home Purchase Decisions

Social Science and Humanities Journal (2025)

Enggar Wardhana Harry Soesanto

Buying a simple house is often influenced by various factors, including the accessibility of information and the ease of applying for a Home Ownership Loan (KPR). This study aims to analyze the influence of Information Accessibility and Ease of Mortgage Application through marketing strategies on Simple House Purchase Decisions in Balikpapan City. The study used a quantitative method with a survey approach to 200 selected respondents using the purposive sampling technique. The data was analyzed using Structural Equation Modeling (SEM) assisted by Smart-PLS software. The results showed that Information Accessibility had a significant influence on Simple Home Purchase Decisions (path coefficient 0.630; T-statistic 6,023; p-value 0.000) and for the Ease of Mortgage Application (line coefficient 0.805; T-statistic 22,845; p-value 0.000). The ease of applying for a mortgage also has a significant effect on the Decision to Purchase a Simple House (line coefficient 0.234; T-statistic 1,928; p-value 0.049). An R-square value of 0.618 shows that the research model is able to explain 61.8% of the variability of purchase decisions. These findings underscore the importance of a digital-based marketing strategy that focuses on information transparency and simplifying administrative processes to improve consumer purchasing decisions.

10.18535/sshj.v9i01.1606

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Study of Antecedent of Customer Satisfaction and Loyalty for Kompas Klasika Jateng & DIY

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) (2017)

Maria Ratna Harry Soesanto I Made Sukresna

The purpose of this research is to investigate the effect of core service quality, peripheral service quality, and corporate image on customer satisfaction and loyalty of advertiser of Kompas Klasika Jateng&DIY. Data were collected from 200 clients (advertisers) of Kompas Klasika Jateng&DIY using purposive sampling method, and the data processed using the AMOS software analysis technique Structural Equation Modelling (SEM) version 23.0. The research reveals there is a positive and significant correlation between peripheral service quality to the customer satisfaction (CR = 4,115) and to the customer loyalty (CR= 2,614); corporate image to the customer satisfaction (CR= 4,976) and to the customer loyalty (CR= 2,580). While, the correlation of the core service quality to the customer satisfaction and loyalty is have no significant impact (each shows that CR= 1,387 and CR= -0,412), so does the impact of customer satisfaction to the customer loyalty (CR= 0,997). Keyword: Core Service Quality, Peripheral Service Quality, Corporate Image, Customer Satisfaction, Customer Loyalty

Customer Satisfaction

Customer delight

10.14710/jspi.v16i1.43-56

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STUDI TENTANG KEPUTUSAN PEMBELIAN ONLINE PADA KONSUMEN SHOPEEDI KOTA SEMARANG

Fahmi Aji Wibowo Harry Soesanto Susilo Toto Rahardjo

ABSTRACT The development of e commerce is very rapid in Indonesia. Many online shopping offers variated competitive advantage, so online shopping market more difficult. Factors that influenced online purchasing decision are sequrity, ease of use, and brand image. This study aims to analyze and examine the effect security, ease of use, adn brand image to online purchasing decision on Shopee consumer at Semarang City Population and samples selected in this study were consumer Shopee at Semarang city which amounted to 120 respondents, wtih the purpossive sampling method. data collection using questionare with answer value 1 (very strongly disagree) up to 7 (very strongly agree). Data analysis using Structural Equation Modeling (SEM) throuht AMOS program, eith result indicate that research model acceptable, indeks goodness of fit as follows ; Chi Square = 67.042; Probability = 0.036; RMSEA = 0.058; GFI = 0.917; AGFI = 0.865; CMIN/DF = 1.397; TLI = 0.961; dan CFI = 0.972 The conclution of this study indicate that security and easy of use significant and positively influenced online purchasing decision. And brand image positively influenced online purchasing decision Keywords : e-commerce , security, ease of use, brand image, online purchasing decision

Purchasing decision

Brand Image

Goodness of fit

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PENGARUH DAYA TARIK PRODUK, DAYA TARIK PELAYANAN, DAN DAYA SAING TARIF TERHADAP KEPUASAN NASABAH YANG BERDAMPAK PADA KEPUTUSAN BERTRANSAKSI (Studi pada Agen BRILink Bank BRI Cabang Pati)

Rizal Kurniawan Harry Soesanto Yohanes Sugiarto

ABSTRACT BRI Bank to innovate services by launching BRILInk Agent as a partner of cooperation between BRI Bank and BRI Bank customers. The problem in this research is how to improve customer satisfaction which will influence to the decisions of transactions at BRIlink BRI Branch of Pati. Data on observed variables were obtained through interviews with questionnaires to 110 BRI Bank customers who transacted at BRILink Branch of Pati and tested using AMOS statistic software. The result of SEM analysis conform the criteria of Goodness of fit that is Chi Square is 154.616 with probability equal to 0.277; CMIN/DF (1.066); GFI (0.873); AGFI (0.833); TLI (0.991); CFI (0.992); and RMSEA (0.025). The result of hypothesis testing is: transaction decisions are statistically proven to be affected by customer satisfaction, customer satisfaction is statistically proven to be affected by service attractiveness and tariff competitiveness, while the attractiveness of unpaid products has significant effect. Keywords: Product fascination, service fascination, competitive power of tariff, customer satisfaction, transaction decisions

Customer Satisfaction

Statistic

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ANALISIS PENGARUH MARKETING POLITIK DANBRAND PERSONALITY TERHADAP KEPUTUSANMEMILIH BUPATI JEPARA, DENGAN BRANDIMAGE SEBAGAI VARIABEL INTERVENING(Studi pada Pemilihan Bupati Jepara Periode 2017 – 2022)

Ratih Apriliana Harry Soesanto

The purpose of this study was to analyse the influence of political marketing and brand personality against voting decision with the brand image as an intervening variable. This research was conducted to Jepara Regency who have suffrage in the election of Jepara Regent 2017. The samples in this research as much as 102 respondents. With the method of collecting data through questionnaires and sampling method in this research is non probability sampling with purposive sampling technique. This research uses the Partial Least Square analysis techniques, which are being estimated by the program SmartPLS 3.0. The summary of this study showed that political marketing have an effect directly and indirectly against the voting decision with brand image as an intervening variable. Brand personality have an effect directly against voting decision, but haven’t indirectly effect against voting decision with brand image as an intervening variable.

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STUDI MENGENAI KEPUTUSAN PEMBELIAN DENGAN PENDEKATAN SERVICE ENCOUNTER, SERVICE CONVENIENCE DAN PRODUCT KNOWLEDGE YANG DIMEDIASI OLEH PURCHASE INTENTION PADA BENGKEL PT. ASTRA INTERNATIONAL-DAIHATSU SALES OPERATION SEMARANG

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) (2016)

Sumarno Sumarno Harry Soesanto Syuhada Sufian

This research was conducted in workshop PT. AstraInternational-DaihatsuSales Operation, Semarang branch. Started from a finding which showed an indication that the consumer’s decision to utilize the service of workshop PT. AstraInternational-DaihatsuSales Operation Semarang branch is still low. The objective of this research was to analyze the effect of service encounter, service convenient and product knowledge on purchase intention and purchase decision. The approach in this research involved five variables, namely service encounter, service convenience, product knowledge and purchase intention that can allegedly explain the low purchase decision of services of workshop PT. AstraInternational-DaihatsuSales Operation Semarang branch. The analysis of this research used Structural Equation Modeling method. The results showed that service encounter, service convenience and product knowledge proved positive and significant effect on purchase intention and purchase decision. While purchase intention had negative but not significant effect on purchase decision.

10.14710/jspi.v15i02.93-106

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Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms

Market-Tržište (2017)

Roby Setiadi Kardison Lumban Batu Harry Soesanto

Purpose -Broadly speaking, the implementation of green practice leads to higher performance in exporting fi rms.To test this concept empirically, this study proposes environmental marketing strategy as an antecedent of product diff erentiation and cost leadership as a means to promote marketing and fi nancial performance.Design/Methodology/Approach -This study was conducted on 388 respondents serving as operational, production, and marketing managers of Indonesian exporting fi rms and used structural equation modelling (SEM) with AMOS 18 as an analysis technique.Findings and implications -The fi ndings revealed that environmental marketing strategy signifi cantly infl uences product diff erentiation and cost leadership.More specifi cally, product diff erentiation simultaneously infl uences marketing and fi nancial performance.However, cost leadership infl uences fi nancial performance Sažetak Svrha -Općenito govoreći, provedba zelene prakse vodi većoj učinkovitosti poslovanja izvoznih poduzeća.Kako bi se empirijski testirao taj koncept, u istraživanju se predlaže marketinška strategija usmjerena okolišu kao prethodnica diferencijacije proizvoda i vodstva

10.22598/mt/2017.29.2.177

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DETERMINANT OF CONSUMERS’ PURCHASE DECISION: A CASE OF FAST FOOD IN INDONESIAN

Asepta Hendriyanto Harry Soesanto

Fast food consumption spread out rapidly as the basic needs. Several studies have been devoted to understand the factors that encourage or discourage the adoption of acceptance of fast food but little research exits on fast food and health consciousness in purchase decision. The purpose of this case study is to explore and study the determinants impacting Indonesian university students’ fast food choice. The objective set for this research was conduct with the following objectives respectively getting an insight of fast food market in Indonesian and explore the attributes that Indonesian students in perceive to be important in the selection of fast food restaurants and the study results provide a better understanding about the industry and consumer food choice variables The model and the design of the questionnaire content in this study was based on the measures of previous related research that has been developed and used in the present study has been shown to be a valid instrument for the measurement with three main factors (Health Consciousness, Food Safety and Price) toward with Purchase Decision. Moreover, we found significant positive relationship between the purchase decision and food safety, subsequently price and health conciousness with similar positive relationships. Hence we can say that managers have to keep these factors in mind to perform better.

Consumption

Food Choice

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STUDI MENGENAI BRAND LOYALTY DALAM MENINGKATKAN BRAND EQUITY KARTU PRABAYAR GSM PT. INDOSAT KOTA SEMARANG

JURNAL BISNIS STRATEGI (2008)

Emy Yatul Hasanah Mudiantono Mudiantono Harry Soesanto

Mobile phone industry is experiencing rapid growth in the last two decades, both in the developed countries or developing. In any mobile phone has changed the map of the telecommunications industry drastically. Various brands appear and compete closely. This raises the question How Brand Image, Service Quality, Perceived Value into the very important for companies to establish and Brand Loyalty in the end to the increase in the Brand Equity, as in the theory and various journals and also whether there are PT in the telecommunications industry. Indosat is a problem that you want to be inspected in this research. Model studies indicate the existence of 4 (four) hypothetical. -Hypothetical hypothetical example is the brand image have a positive influence on brand loyalty (hypothetical 1), service quality has a positive influence on brand loyalty (hypothetical 2), the perceived value of a positive brand loyalty (hypothetical 3), brand loyalty and positive effect on brand equity (hypothetical 4). Sampling technique in this research carried out by purposively sampling method. This was taken with a sampling technique based on the specific considerations, where the sample is selected with the requirements that have deemed essential features that are relevant to the research. The number of respondents as the sample is determined in this research is 130 GSM card customer PT. Indosat. The process of analysis of research carried out on data obtained from 130 respondents. Results of data analysis will be kausalitas explain the relationship between variables that are developed in this research model. The proposed model can be accepted after the assumptions have been met and that is normalitas standardized Residual Covariance <1.96. While the value Determinant of Covariance Matrixnya 102,358. Eksogen measurement model and endogen was tested by using analysis konfirmatori. Measurement model is further analyzed with Structural Equation Model (SEM) to test the model kausalitas relationship between the variables that affect and be affected by brand image, service quality, perceived value, brand loyalty and brand equity meet the Goodness of Fit chi square = 197437 ; probability = 0206; GFI = 0874; AGFI = 0840; cfi = 0995; TLI = 0994; RMSEA = 0026; CMIN / DF = 1085. Based on the results of data analysis can be concluded that the model can be accepted.

Brand Loyalty

Sample (material)

Mobile phone

10.14710/jbs.17.2.177-196

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ANALISIS CONSUMER ETHNOCENTRISM DAN PERCEIVED VALUE TERHADAP MINAT BELI KONSUMEN DENGAN BRAND IMAGE SEBAGAI MEDIATOR

DJA : Diponegoro Journal of Management (2015)

Meirina Indah Permatasari Harry Soesanto

This study aimed to analyze the influence of consumer ethnocentrism and perceived value to purchase intention using brand image as mediator study case on consumer of Batik Semarang. This study used two independent variables are consumer ethnocentrism and perceived value, purchase intention variable as a dependent variable and then brand image variable as an intervening variable. Simple random sampling method is used for this research. Sample were collected from 100 respondents who ever had experienced to buy Batik Semarang. Multiple regression analysis is used for this study. The results showed that consumer ethnocentrism have positive effect to brand image, perceived value have positive and significant effect to brand image and consumer ethnocentrism, perceived value, brand image have positive and significant effect to purchase intention.

Consumer ethnocentrism

Brand Image

Sample (material)

Intervening variable

Value (mathematics)

Variables

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