Husam Ahmad Kokash

Prince Sultan University

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Co-Authors

Saif Ahmed

National University of Malaysia

Syed Shah Alam

Prince Sultan University

Mohammad Masukujjaman

Management and Science University

Mst. Nilufar Ahsan

Multimedia University

Adnan Iqbal

Kaplan (United States)

Amira Khattak

Prince Sultan University

Ahmad Al Adwan

Al-Ahliyya Amman University

Ahmad Samed Al‐Adwan

Al-Ahliyya Amman University

Husam Yaseen

Middle East University

Nik Mohd Hazrul Nik Hashim

National University of Malaysia

Cooperative Institutions

Prince Sultan University

National University of Malaysia

University of Business and Technology

Al-Ahliyya Amman University

National Institutes of Biotechnology Malaysia

Mahsa University

Universiti Teknologi MARA

Multimedia University

Universidad de Málaga

Mawlana Bhashani Science and Technology University

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Utility and hedonic perception- Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z

Electronic Commerce Research and Applications (2024)

Syed Shah Alam Saif Ahmed Husam Ahmad Kokash Md. Shahed Mahmud Sadia Zafrin Sharnali

Mobile Payment

10.1016/j.elerap.2024.101389

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Citations (10)

Faculty Perception of Stress and Coping Strategies in a Saudi Private University: An Exploratory Study

International Education Studies (2011)

Adnan Iqbal Husam Ahmad Kokash

Teaching profession was once viewed as a 'low stress occupation' and they have been envied for tenure, light workloads, flexibility and other perks such as foreign trips for study and conference. However, some recent studies suggest that university faculty is among the most stressed occupational group. The present study was conducted to explore the faculty perception towards occupational stress using established questionnaire, data collected from five departments in the private university. Research findings on the coping strategies that faculty used to tackle stress were also reviewed. Through this study, it is suggested that the top management and University Administration should focus their attention on faculty stress, especially on two areas (student Interactions and Professional Identity) to reduce the stress among the faculty members. Care should be taken to make even remote faculty feel a part of the greater whole of this institution thorough regular communication and support.

Exploratory research

Stress Management

Occupational Stress

University faculty

Faculty Development

10.5539/ies.v4n3p137

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Citations (39)

READINESS OF THE UNIVERSITY STUDENTS TOWARDS ENTREPRENEURSHIP IN SAUDI PRIVATE UNIVERSITY: AN EXPLORATORY STUDY

European Scientific Journal ESJ (2012)

Adnan Iqbal Yahya Melhem Husam Ahmad Kokash

The purpose of this paper is to investigate the entrepreneurship perception and entrepreneurship intention of Saudi university students and to find out whether they are ready for the market challenges and risk taking which are part of entrepreneurial activities. The population comprised of students of one of the private universities in Saudi Arabia, a questionnaire survey was adopted to collect the primary data from the respondents whom they were randomly selected, total of 292 questionnaires were received. The study findings indicate the satisfying level of students. intentions on entrepreneurship and their willingness to put their efforts in entrepreneurship activities. Furthermore, it is suggested that entrepreneurship education should centre on development of competencies related to entrepreneurship and cultural awareness. This study not only addressed the missing gap in current literature upon entrepreneurship, but provided implications for university educators.

Exploratory research

Source

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Citations (41)

Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal

Journal of Decision System (2024)

Syed Ejaz Alam Siti Salwani Abdullah Husam Ahmad Kokash Saif Ahmed Nor Asiah Omar

This study explores the influence of consumer emotions, specifically pleasure and arousal, on the intention to use retail service robots. Through a survey of 323 people using an online snowball sampling technique and analysis via the PLS-SEM method, it finds that subjective norms, technological self-efficacy, habitual behavior, and attitudes significantly affect users' intentions. The research notably reveals that pleasure plays a more crucial role than arousal in mediating how consumers' perceptions impact their willingness to interact with these robots. By integrating the Theory of Reasoned Action, self-efficacy theory, and the PAD model (pleasure, arousal, dominance), the study enhances the understanding of human-robot interaction. It provides actionable insights for businesses, suggesting that emphasizing emotional aspects, particularly pleasure, can be a strategic approach to encourage the adoption of service robots. These insights are valuable for designing marketing strategies and service experiences that effectively increase consumer engagement with robotic technology. Top of Form.

10.1080/12460125.2024.2318527

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Citations (2)

Effect of Recommendation Agent on On-Line Consumer Unplanned Purchase Behavior through Loyalty

International Journal of Business Information Systems (2024)

Saif Ahmed Mohammad Masukujjaman Syed Ejaz Alam Husam Ahmad Kokash

Line (geometry)

10.1504/ijbis.2024.10063967

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Citations (3)

Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator

Journal of Quality Assurance in Hospitality & Tourism (2024)

Husam Ahmad Kokash Syed Shah Alam Saif Ahmed Amira Khattak Beenish Tariq

This study investigates the impact of Virtual Reality (VR) on Tourist Destination Decision (TDD), surveying 425 participants in Saudi Arabia. We explored the influence of self-efficacy, hedonic motivation, and social influence within the VR context in tourism. Our findings reveal the significant, yet non-dominant role of hedonic motivations and the unexpected prominence of habitual behaviors in TDD. Notably, the study challenges traditional assumptions by highlighting VR's transformative impact on tourist decisions, diverging from previous research that underplayed technology's role. This research contributes new insights into the interplay of technology and human behavior in tourism, offering valuable implications for industry practices. It emphasizes the importance of integrating VR into tourism strategies in today's digital age, signaling a shift in the landscape of tourist decision-making processes. This study investigates the influence of Virtual Reality (VR) on Tourist Destination Decision (TDD) against the backdrop of the digital age, surveying 425 participants from major cities in Saudi Arabia. It uniquely contributes to the existing literature by examining the interplay of factors like self-efficacy, hedonic motivation, social influence, and habitual behaviors within the context of VR and tourism. Contrary to traditional assumptions, our findings reveal that while hedonic motivations are significant, they do not dominate VR-influenced TDD. Instead, habitual behaviors and social influence emerge as more influential. These challenges prevailing perspectives in tourism research and underscore the importance of VR in reshaping tourist decision-making processes. The study's novelty lies in integrating contemporary technological trends with established tourism theories, thereby offering fresh insights into how technology, particularly VR, interacts with human behaviors in tourism. It also highlights the need for industry adaptation to these technological advancements. In essence, this research provides a foundational understanding of the evolving tourism landscape, marked by the synergy of VR technology and human predispositions, and sets the stage for further exploration into how these factors interplay with various demographic, cultural, and economic contexts.

Transformative Learning

10.1080/1528008x.2023.2299762

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Citations (6)

Adoption of Big Data Analytics and Artificial Intelligence Among Hospitality and Tourism Companies: Perceive Performance Perspective

Journal of Quality Assurance in Hospitality & Tourism (2024)

Syed Shah Alam Mst. Nilufar Ahsan Mohammad Masukujjaman Husam Ahmad Kokash Saif Ahmed

The objective of the study was to develop a model of Big Data Analytics and Artificial Intelligence (BDA-AI) technology acceptance in the hospitality and tourism industry in Malaysia. The model developed in this study is Comprehensive Theory of Use and Adoption of Technology (CTUAT). This is an empirical and quantitative study based on a unified model developed through a massive literature review. The study adopted a cross-sectional online survey among 343 owners/managers of tourism and hospitality firms. Applying structural equation modeling and using AMOS software, data was purified and analyzed. The study identified that strategic orientation, performance effectiveness; top management support, organizational resources, employee readiness, and technology expectancy are the predictors of the behavioral intention of BDA-AI technology acceptance except for innovation on behavioral intention.

Hospitality

Hospitality management studies

Technology Acceptance Model

Business Intelligence

Empirical Research

10.1080/1528008x.2024.2442674

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Citations (0)

Factors and issues affecting electronic insurance adoption in an emerging market

Insurance Markets and Companies (2023)

Maen F. Nsour Samer A. M. Al-Rjoub Mohammad Tayeh Husam Ahmad Kokash

This study examines the factors and issues affecting the adoption of electronic insurance (EI) in the Jordanian insurance sector. The methodology of the study is based on convenience sampling, thus, the sample consists of 175 respondents familiar with E-services, with different backgrounds, professions, businesses, income groups, sectors, and regions. Questionnaires were distributed and disseminated electronically using SurveyMonkey. The study employs both descriptive and ANOVA analyses to analyze the responses. The results show that EI promotes sustainability, reduces costs, saves time and holds some operational benefits beneath. The ANOVA results show that the impact of income and age on sustainability, cost-effectiveness, and operational benefits is significant at least at the 5% significance level. Respondents are also aware that EI may involve issues and challenges related to security and privacy, customer-related issues such as lack of knowledge about repositories, and insurer-related issues such as data shifting. The ANOVA results indicate that gender affects customers’ perceptions of EI adoption regarding customer-related issues; its effect is significant at the 5% level of significance. On the other hand, age and income level are important factors that shape respondents’ perceptions of EI in Jordan. Age is only significant for security-related issues, and income level is a deciding factor in insurer-related issues; their effect is strong and highly significant at the 5% and 1% levels, respectively.

Sample (material)

10.21511/ins.14(1).2023.05

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Citations (0)

Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence

International Journal of Hospitality Management (2025)

Syed Shah Alam Husam Ahmad Kokash Mst. Nilufar Ahsan Saif Ahmed

Hospitality

Value (mathematics)

10.1016/j.ijhm.2025.104133

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The Driving Forces of Facebook Social Commerce

Journal of theoretical and applied electronic commerce research (2018)

Ahmad Samed Al‐Adwan Husam Ahmad Kokash

Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intentions by providing a mechanism to describe this relationship. Thus, a proposed model is developed based on three concepts: social presence, social commerce information seeking and familiarity with the platform. The model explains the mechanisms through which social commerce information seeking, familiarity, social presence and trust influence customers' intentions to purchase from social commerce platforms. For the purpose of this study, a survey is designed and distributed to Facebook users. The findings demonstrate that trust in a social networking site has positive influence on purchase intentions. Moreover, trust encourages information seeking, which in turn improves purchase intentions. Furthermore, both social presence and familiarity are found to enhance trust and purchase intentions. According to the findings, several managerial and theoretical implications are highlighted. Particularly, as the first study to investigate the adoption of social commerce among Jordanian customers, this study offers valuable insights and implications for Jordanian firmsâ managers and marketers who are targeting direct sales on social networking platforms.

Social commerce

Social trust

10.4067/s0718-18762019000200103

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Citations (92)