Due to the rising of the network society, consumption structure has consequently changed. It is significance that studying in-depth on the influence of network interaction on buying intention. This article, from the perspective of flow theory, constructs a structural model of interaction, experience and buying intention, and proofs it through empirical research. The study found that people interaction affect partly the online experience, machine interaction positively affect the online experience, online experience positively affect the buying intention.
This study examines the relationship between L2 motivation and motivational learning behaviors among college students enrolled in an English for Medicine course at a university in Zhejiang, China. It aims to help language teachers gain a deeper understanding of the relationship among constructs in the L2 Motivational Self System and how constructs like the Ideal L2 Self, Ought-to L2 Self, and Second Language Learning Experience influence students’ motivational learning behaviors using the L2 Motivational Self System framework. Eighty medical students were included as a sample, and a structured questionnaire was used to gather the quantitative data. Through a quantitative analysis, it is found that the students’ motivational learning behaviors are significantly predicted by both L2 motivation and Second Language Learning Experience, with a moderate influence from the Ideal L2 Self. Additionally, the Ought-to L2 Self had less impact on the students’ learning behaviors. The findings show that fostering intrinsic motivation and providing a supportive learning environment is necessary to improve students’ engagement and effort in English for medicine courses.
From the perspective of customers' experience,and taking the Sina Car Club as an example,this paper analyzes the development of brand community.The development of brand community experienced two stages,the early stage and the expanding stage.Brand community is the result of the arousal of the experience,and its structure changes when expanding.The factors which influence the brand community experience are the exterior factors and interior factors.The authors give three suggestions on the marketing strategy of the brand community from the experience aspect.
Due to the rise of the network society, consumption structure has consequently changed.The network consumption as a new consumption pattern became popular in the world.This paper did a creative research about the impact of hedonic and utilitarian attitudes of the consumer taking the network as consumer environment on spending propensities of consumers.This article, from the perspective of consuming attitudes of consumers, builds both hedonic and utilitarian attitudes of network consumption and tests the effect of these two attitudes on network consumption propensities through empirical research.The study found that hedonic attitude has a prominently positive effect on the network propensity to consume, and utilitarian attitude has a negative but indistinct impact on network consumption.
This study examines the relationship between L2 motivation and motivational learning behaviors among college students enrolled in an English for Medicine course at a university in Zhejiang, China. It aims to help language teachers gain a deeper understanding of the relationship among constructs in the L2 Motivational Self System and how constructs like the Ideal L2 Self, Ought-to L2 Self, and Second Language Learning Experience influence students’ motivational learning behaviors using the L2 Motivational Self System framework. Eighty medical students were included as a sample, and a structured questionnaire was used to gather the quantitative data. Through a quantitative analysis, it is found that the students’ motivational learning behaviors are significantly predicted by both L2 motivation and Second Language Learning Experience, with a moderate influence from the Ideal L2 Self. Additionally, the Ought-to L2 Self had less impact on the students’ learning behaviors. The findings show that fostering intrinsic motivation and providing a supportive learning environment is necessary to improve students’ engagement and effort in English for medicine courses.
Group-buying on the web is a new network selling mechanism which is developed and popular in decade.This paper constructs a online group-buying channel with sellers and agents to analyze price coordination.In Online groupbuying channel, agents affect the sellers' group-buying price by commissions, and agents can get more revenue if they formulate the commission in accordance with the price sequence formulated by the sellers.The paper analyzes the problem of "double marginalization effect" when the agent and seller non-cooperative in online group-buying channel.The paper also analyzes the cooperative mechanism when cooperation cost is less than the channels total revenue increment.
The experience is everything, and we have never had so much experience to try. Mobile internet experience has become one of the new experiences in life. Firstly, this article describes the use intention of mobile Internet in China which both quantity of Chinese mobile internet users and using frequency are low. Secondly, based on TAM and flow experience theory this article builds a model of the mobile internet experience including four factors which are level of challenge, user skills, perceived ease of use and perceived usefulness. At last this article puts forward marketing strategy according to the model of the mobile internet experience.
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