N. Chitra Devi

Vellore Institute of Technology University

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Co-Authors

Mohd Afjal

Vellore Institute of Technology University

Anitha Kumari

Hindustan Institute of Technology and Science

Ramona Birău

Constantin Brâncuși University of Targu Jiu

M. Punniyamoorthy

National Institute of Technology Tiruchirappalli

Meenu Bhardwaj

Payal Sanan

Navjot Singh Talwandi

Chandigarh University

Shanmugasundaram Hariharan

Synergy University

R. Muthalagu

Synergy University

Sudhanva Joshi

Synergy University

Cooperative Institutions

Synergy University

341

Saveetha University

SRM Institute of Science and Technology

Anna University, Chennai

Vellore Institute of Technology University

Kalasalingam Academy of Research and Education

Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology

Sustainability Institute

Sathyabama Institute of Science and Technology

SRM University

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Blockchain technology acceptance by investment professionals: a decomposed TPB model

Journal of financial reporting & accounting (2022)

Anitha Kumari N. Chitra Devi

Purpose The rapid emergence and acceptance of blockchain applications by investment professionals has made this study significant. The study aims to examine the degree of trust and acceptance of blockchain technology in the Indian financial services industry. Design/methodology/approach The decomposed theory of planned behaviour (DTPB) model is investigated using responses from 200 investment professionals to an online survey on blockchain technology adoption, and partial least squares structural equation modelling using SmartPLS 3.0 is used to analyse the results. Findings In general, the results support a DTPB and offer the best fit to the data. This study may have significant drawbacks in predicting blockchain technology’s acceptance by investment professionals. Furthermore, the findings suggest that the research instruments used in this study, which engage users in business settings, are equally successful in the context of investment professionals. Research limitations/implications In predicting blockchain acceptance by investing experts, this study may have significant drawbacks. Practical implications As a result of TAM studies, it has been determined that perceived usefulness is more essential than perceived ease of use. Therefore, investment professionals may have discovered significant subjective normative impacts on behavioural intention. Management must devise techniques for implementing blockchain technology in digital financial services that are compatible with users’ workplaces. Originality/value Users may benefit from this research by concentrating on blockchain acceptance to improve digital banking services.

Technology Acceptance Model

Investment

Fintech

10.1108/jfra-12-2021-0466

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Citations (36)

Herding behaviour in beta-based portfolios

International Journal of Management Practice (2020)

N. Chitra Devi M. Punniyamoorthy

Understanding the herding behaviour will be effective when investors have diversified portfolio but may not hold good if the portfolio consists of similar stocks (Ganesh et al., 2016). Considering the importance of studying the herding behaviour across the different portfolio, this research analyse the herding behaviour of the different set of portfolios such as high beta portfolio, medium beta portfolio and low beta portfolio formed on the basis of the magnitude of the beta values of capital asset pricing model. The presence of herding behaviour is analysed using the daily data of the companies listed in the Bombay Stock Exchange from April 2006 to March 2017. This paper illustrates that high beta portfolio exhibits no herding behaviour but medium and low beta portfolio shows significant herding behaviour. Consistent with the previous studies, the asymmetric response of herding behaviour also varies with the volatility of stocks.

BETA (programming language)

Portfolio insurance

Stock (firearms)

10.1504/ijmp.2020.106938

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Investors’ pro-environmental attitude, spirituality and socially responsible investing: a mediating role of greenwashing practices

Journal of Accounting & Organizational Change (2024)

Ahmad Usman Shahid N. Chitra Devi Hafiza Sobia Tufail Muhammad Imran

Purpose The objective of this study is to examine the influence of investors’ pro-environmental attitudes and spirituality on their intentions to invest in socially responsible investment projects in the context of India. This study also examines whether investors’ perceptions of firms’ greenwashing practices mediate the relationship between their pro-environmental attitude, spirituality and investing decisions. Design/methodology/approach The authors collected data from 337 investors registered at the National Stock Exchange of India. Additionally, data were analyzed, and hypotheses were tested using linear regression, zero-order correlation and mediation approaches in SPSS 28. Findings The findings of this study report that investors’ pro-environmental attitudes and spirituality have a significant positive impact on their intentions to invest in socially responsible investment projects. Additionally, their mediation analysis further shows that both manipulative and selective disclosures of greenwashing practices mediate the association between investors’ pro-environmental attitude, spirituality and their intentions to invest in socially responsible investment projects. Practical implications The findings of the study have important implications for regulators, policymakers, firms and researchers in understanding the impact of pro-environmental attitudes and firms’ greenwashing practices on investors’ socially responsible investing decisions. Social implications This study also has implications for regulators in creating awareness for tackling greenwashing practices and screening intentions to invest in socially responsible investment projects in developing countries. Originality/value This study stresses creating awareness for incorporating pro-environmental and spiritual mindset into addressing the challenges of socially responsible investing in the presence of greenwashing practices.

Greenwashing

Environmental Accounting

Stewardship

10.1108/jaoc-03-2024-0102

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Citations (1)

Bibliometric Analysis of the Scientific Research on the Nexus between Digital Innovation and Sustainability in HEI Marketing

SSRN Electronic Journal (2024)

Meenu Bhardwaj N. Chitra Devi Navjot Singh Talwandi

10.2139/ssrn.4995965

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Citations (0)

Evolution of Higher Education from Marketing 1.0 to Marketing 5.0

SSRN Electronic Journal (2024)

Meenu Bhardwaj N. Chitra Devi Navjot Singh Talwandi

10.2139/ssrn.4994177

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Citations (0)

Navigating the complexity of sustainable transition in the textile and apparel industry: a comprehensive analysis across disciplines, geographies and stakeholders

Industria Textila (2024)

Mohd Afjal N. Chitra Devi Payal Sanan Ramona Birău VAIKUNTA PAI T.

This research study provides an exhaustive bibliometric analysis of the sustainability transitions within the textile and apparel sector. Utilizing the advanced tools of Biblioshiny and VOSviewer, the study maps out the intellectual structure of this field, elucidating co-citation, co-word, and collaboration networks. The prominence of keywords such as "sustainable development", "sustainability", and "textile industry" emphasizes the sector's growing focus on sustainable practices. Furthermore, an assessment of gender and ethical dimensions in research revealed a potential gap in inclusivity, prompting a call for more equitable research representation. Geographically, the prominence of contributions from regions like China and India suggests the need for region-tailored sustainable strategies. Simultaneously, the fusion of technological innovations with sustainability highlighted the interdisciplinary nature of current research. Real-world impacts of this academic discourse were examined, spotlighting the translation of theory into tangible industry practices. Despite the significant insights, the study recognizes its limitations, including potential geographical and publication biases. For policymakers, stakeholders, and academics, this study offers invaluable insights into the current landscape of sustainability research in the textile and apparel industry, suggesting areas of focus and potential opportunities for future exploration.

Textile

Textile industry

Clothing industry

10.35530/it.075.04.2023108

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Innovative Applications and Implementation Challenges of Blockchain Technology in the Financial Sector

Advances in computational intelligence and robotics book series (2023)

N. Chitra Devi Mohd Afjal

Blockchain use in various industries improves the standard of services provided to end users and benefits society as a whole. The chapter discusses the innovative use of blockchain technology in the financial sector, including know your customer, cross-border payments, clearing and settlements in the insurance sector, trade finance platforms, and digital identity verification. On the other hand, while blockchain technology has the potential to be a very competitive and “imaginative” technology, it is important to address concerns with its implementation, such as the cost of adoption, energy consumption, cybersecurity, interoperability, scalability, latency, and so on. The findings of this study will give the required information to the government, decision-makers, and consumers to help them understand the applications and difficulties of implementing blockchain technology in the financial sector.

Clearing

10.4018/978-1-6684-8851-5.ch014

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Citations (2)

Determinants of users behavioral intention to use Blockchain technology in the Digital banking services

International Journal of Electronic Finance (2022)

N. Chitra Devi Anitha Kumari

The growing popularity of blockchain applications in various sectors has widely been renowned as a pioneering technological innovation that can speed up many bursts of creativity and bring out an exceptional level of digital innovation. The adoption of IT, automation, and technological advancement has shown lethargy in the implementation of new technologies in developing economies. The objective is to examine users' behavioural intention to use blockchain technology for enlightening digital banking services. A conceptual framework for blockchain adoption is developed with the technology acceptance models of a UTAUT by incorporating financial literacy and perceived risk factors. PLS-SEM using SmartPLS 3.0 results show that social influence, financial literacy, and perceived risk have significantly influenced the behavioural intention to use blockchain technology in digital banking services. The social significance of this study recommends that financial institutions and decision-makers must design a blockchain application that facilitates users to accept in the banking sector.

Popularity

Technology Acceptance Model

Conceptual framework

Fintech

Financial Literacy

10.1504/ijef.2022.10044201

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Citations (1)

Impact of Macroeconomic variables on stock returns evidence from emerging and Developed emerging stock markets

Shodhganga (2015)

N. Chitra Devi

Stock (firearms)

Source

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Asymmetric relationship between stock market returns and macroeconomic variables

International Journal of Business Forecasting and Marketing Intelligence (2016)

N. Chitra Devi S. Chandramohan

The aim of the study is to examine the relationship between stock market returns and key macroeconomic variables in the UK. The method of Ordinary Least Square has been applied to find out the nexus between stock market returns and macroeconomic variables in the UK. The study reveals that the application of ordinary least square has not been BLUE due to the existence of conditional heteroskedasticity which is confirmed by the ARCH-LM test. Therefore, symmetric and asymmetric GARCH models have been employed to find out the nexus between macroeconomic variables with the stock market returns. The performance of symmetric and asymmetric models are compared using the model selection criterion namely Akaike information criterion which suggests that the EGARCH model is the best model in the UK. The result of the EGARCH model reveals that the impact of news on stock market returns is asymmetric in the UK stock market.

Akaike information criterion

Stock (firearms)

Ordinary least squares

10.1504/ijbfmi.2016.078147

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