Book review: Bulatov A., ed. 2023. World Economy and International Business: Theories, Trends, and Challenges. Springer Cham. 830 p. DOI: 10.1007/978-3-031-20328-2
The work is a publication that fully claims to be a monographic study, since it contains not only materials intended for the student and postgraduate audiences. They will be quite interesting for specialists in the field of logistics, both practitioners and theorists.
The article considers the current aspects of needs satisfaction in the context of the development of two strong trends: digitalization of the process of choosing and purchasing of goods and services and the emergence of the society from the state of self-isolation during COVID-19 pandemic.The key problem of the study is the global changes in consumption ecosystems that are caused by technical, organizational and institutional factors that affect marketing, society's economic resources and the development potential of new and emerging markets of e-commerce and online sales.According to the results of the literature review, it was noted that traditional material consumption is replaced by symbolic, the satisfaction of basic needs is replaced by the need to belong to a social group or corporate brand culture, usually global and controlled by a major global transnational corporations and transnational banks.For the most part, all modern social media and business models, based on Big Data and artificial intelligence (AI) technologies, operate on the need to impose their vision of happiness on the user through the possession of a certain set of goods or services.The authors, based on the methodological apparatus of behavioral economics, highlight the irrational link in consumption, viewing it as a psychological deviation from normal economic behavior.The COVID-19 pandemic has only increased the suggestibility of focus groups and the ability to externally control them through sophisticated mechanisms of information manipulation.In this study, the authors highlighted new consumption habits and the most frequent patterns of buyer's behavior.Conclusions are drawn about the formation of new social classes due to the fact that some users live only in online, virtual world instead of the material one, and the need to introduce sustainable and moderately rational consumption.This problem is as acute as the problems of nature management and ecology, because marketing and consumerism, even if they exist only in the virtual world, are impossible without a material basis.
Аннотация.В настоящей статье показано, что в современных условиях можно говорить об изменении относительной роли каналов внешнего воздействия (включающих торговлю, кредит, движение капитала, инвестиции, миграцию, каналы массмедиа, включая быстро развивающийся Интернет) на экономику России в
The paper presents an analysis of various modern approaches to assessing the integration effects of countries in international practice regarding the quality of their development.The main goal of the study is to substantiate the economic feasibility of further development of the integration of the EAEU member states, within the framework of which the task was set to form a specific approach to assessing the quality effects of the economic integration of the EAEU countries from the standpoint of ongoing reforms, opportunities to improve the welfare of the population, the quality of life of the population, etc.The authors have carried out a comparative analysis of various quality parameters in relation to the transformational reforms carried out in the EAEU region in comparison with some post-Soviet countries, have analyzed the main characteristics of the Doing Business data, the dynamics of the Human Development Index, global competitiveness, quality of life, the Gini index, etc.The obtained results substantiate the fact that integration ties have a positive impact on the socio-economic development of the countries.Based on this analysis, some problems in the activities of the EAEU states regarding the development of integration processes have been highlighted, and they indicate that the Eurasian countries need the development of quality institutions; also, the shortcomings in the development of industry and the need to form value-added chains have been indicated.The conclusion has been made about the weakness of the institutional basis of the EAEU, and the possibilities for the development of integration processes for reforms in various areas of the economy.It is also shown that a quality assessment of indicators should be carried out over a longer period of reforms than the EAEU exists and can be supported by quantity methods, for example, predictive dynamics of the main macroeconomic indicators of the countries or other methods of economic and mathematical modeling.
Globalization of business is creating new conditions for business internationally. To ensure long- term competitiveness and international/global scale of business it is important to solve the issue oftrade facilitation.
Modern energy sector is going through the era of quantitative and qualitative changes which influence all its stakeholders: companies manufacturing and consuming energy, state, population, environmental protecting organizations.This process cannot be accurately predicted since oil, gas and coal mining companies resist changes in some degree, because the fourth energetic transition means the replacement of traditional carbohydrates and fossil fuel with innovative sources: sun, wind, geothermal energy.Their proportion in the world energy consumption is still small but grows increasingly.Therefore, the final energy balance of countries and territories is still unknown just as exact directions of export and import of such energy resources are unknown, since countries that previously only imported oil and gas can become new world leaders in the pure energy production.The fact that this problem is urgent in Russia does not cause any doubt due to the "Dutch disease" of economics, i.e. the dependence of the country budget on world prices for fossil fuel.At the same time, our country has a high potential of renewable sources, at least, wind energetic.The article reviews literature on approaches to industrial digital transformation and the place of renewable energetic in future business models.The transition to digital transformation is aligned with the UN Sustainable Development goals and the goals of the Paris Climate Agreement.The theory of energy transitions by V. Smil is assessed by the authors as one of the most promising theories which describe the future of world energy and the place of renewable sources in it.The authors consider the dynamics of primary energy consumption in the world and curves of learning which show the growth of economic efficiency of renewable and non-traditional sources in comparison with traditional fossil fuels.The authors draw the conclusions about promising trends of the world energy development in the context of digital transformation.
The monograph is mainly aimed at senior management personnel of companies with systematic knowledge and practical experience in the field of business construction and development. The reader is given the opportunity to broaden his horizons in this area by familiarizing himself with a relatively new concept of business modeling, which is firmly rooted in the circle of foreign investment project management specialists. In addition to the introductory function, the book also demonstrates the author's position on the issues of building and reforming business models of industrial enterprises, based on in-depth knowledge of the practices of domestic manufacturing companies. The material, rich in practical examples, will also be useful for experienced entrepreneurs, specialists of consulting and research organizations, teachers, graduate students and university students studying in the fields of Economics, Management, State and Municipal Management, Housing and Communal Infrastructure, Quality Management, Trade, as well as in engineering and technological areas and specialties studying the disciplines of economic, organizational and managerial cycles.
The article discusses the features of using scoring models in peer-to-peer lending. P2P aggregators act as an alternative to traditional bank lending. However, as in traditional bank loan financing, there is a problem of the borrower’s solvency assessing both in the short and long term. The main purpose of this process is to minimise credit risk and reduce the share of “bad" loans.