In recent years, the new trend for local and organic produce has transformed the landscape of fruit and vegetable purchasing. To this effect, “local” and “organic” logos have become the norm in many retail outlets. To examine the effects of different “local” and “organic” logos on Canadian consumers, a consumer survey was used to identify preferences for various external attributes and to identify consumer segments within the buyers of both local and organic purchasers. Our results indicate that the “Foodland Ontario” logo has the largest effect on likelihood of purchase and also increases willingness to pay within the overall sample. Furthermore, there are gender, region, and income differences associated with the likelihood of purchase and willingness to pay given various logos. Through this study, three consumer segments were identified, “Confident in Produce Produced in Ontario,” “In Organic We Trust,” and “Socially Responsible Locavores,” each of which has their own preferences for external characteristics.
academic science is replete with degreed professionals, publishing papers on topics to, in colloquial terms, 'answer a call from the literature' or plug a hole in the gaps of our knowledge.' There is a sense that science is evolving to a closed world, permission to join that world granted only by degree, and only by the receipt of money to do one's scientific research.There is no room for others.Sadly, then, this attitude, if correct, may end up limiting our knowledge about the psychology of people, especially young people, as these people focus on real-world issues.The young people may end up as subjects for the study, the study involving an external researcher trying to figure out the ideas of the young person.Why not let the young person do the research, choosing the topic, and executing the study in a way which ensures the maximum opportunity of success. The Worldview of Mind GenomicsMind Genomics is an emerging science, focusing on the analysis of how we make decisions about the world of the everyday [7,8].Of relevance to the understanding of the mind of young people are at least two studies dealing done with Mind Genomics, one on hospitals [9], the other on the marketing of museums to young people [10].Mind Genomics has emerged slowly during the past forty years, with roots and history traceable to at least three worlds of inquiry:The first of the worlds is experimental psychology, and specifically the world of psychophysics, the study of the relation between test stimuli and the perception of these test stimuli.Psychophysics is often thought to be the earliest field of experimental psychology, with a focus on measuring the perceived intensity of test stimuli, such as AbstractThe study reported here on 'what does it take to become a police officer' represents one of several explorations of the 'world of the adult' from the point of view of a middle school student.The objective of these studies is to explore the nature of how students see the world of adults, doing so by providing the student with a templated research tool (www.BimiLeap.com).With this tool, and with the embedded coaching provided by the access to artificial intelligence (Idea Coach), the student can explore a topic, select aspects of the topic, and perform a real-world experiment, in the same way as a professional researcher does.The outcome shows how the student thinks about a topic, and the response to the student's thinking by actual respondents, an outcome which at once provides knowledge about the topic and knowledge about the mind of the researcher.
Much of our effort focused on the 'legitimate territory' of the perfumes of a specific brand. We made this notion of legitimate territory come alive by identifying the specific requirements of the brand for its perfumes through the expectations experienced by the women 'in affinity' with this brand. More specifically, we looked at those messages to which these women are receptive, then those expressions to which they are sensitive, and finally the scents to which they respond. A brand personality emerges as the diversion increases between these responses of those 'in affinity' versus the responses of women using prestige fragrances but members of the other, complementary group, 'not in affinity' with the brand. Quite simply, the more these expectations diverge from those of the average prestige perfume user, the more personality the brand has.
This chapter contains sections titled: Introduction Learning from the Past Valuing an Available Asset Embracing Knowledge Integrating more than Your Sphere of Interest Enabling Broader Understanding of Information to Create Knowledge Visualization of Knowledge (Knowledge Mapping) to Understand Complexity The Importance of Making Information Real Why Knowledge Mapping Works, and what it Really Accomplishes An Overview-Hazards and Remedies References
We present a new way to understand how people perceive situations involving other people, situations that could be considered part of the everyday.The approach is Mind Genomics, which assesses the response of people to short, systematically varied vignettes about situations and other people.The responses to these vignettes are deconstructed into the part-worth contribution of the component elements that the vignette comprises, showing the 'algebra of the mind.'The deconstruction also is done on response time to the vignettes, showing the ability of the elements to engage attention when the respondent makes a judgment.When Mind Genomics is applied to descriptions of family life under stress, the data suggest that some elements are linked to predicted violence, others are not.Women appear to be more sensitive than men to the individual elements.Three different mind-sets emerged with different perceived 'triggers' to predicted family violence, with each mind-set encompassing both men and women: Mind-Set 1 -no specific warning; Mind-Set 2 -Sensitive to the economy; Mind-Set 3 -Family has problems.We present the PVI (personal viewpoint identifier) as a technique to assign new people to these mind-sets.
