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Jaeseung Jeong
Jaeseung Jeong
Emerald Group Publishing
Advertising
Market segmentation
Consumer behaviour
Marketing
Valence (chemistry)
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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?
2012
European Journal of Marketing
Joonhyuk Yang
Wonjoon Kim
Naveen Amblee
Jaeseung Jeong
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Citations (74)
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